The Satisfaction of Selling Out

| September 25, 2017 | 6 Comments

As time has gone on, the focus of this blog has been less about bag carrying an SBR or PDW (which I still do, every work day), and more about training and being a good advocate for self reliance.

Part of this shift was financial. It costs a lot of money for us to buy and evaluate things that may or may not suck.

The primary reason was ethical. I knew that most people who owned tools didn’t carry them, and those who carried them seldom trained in the full spectrum of their use.

I wanted to help create a community of more responsible tool bearers. Better people, who could contribute to society aside from debating the ballistics of a Barnes Tac-TX projo launched from a 6.25″ barreled .300 Blackout AR15.

Our readership fell about 65-75% from year one to this year (year three).

This is a huge deal for anybody, but particularly crushing when we were so niche to begin with.

The majority of my day job is product development and product design. Part of that role is evaluating if something is worth doing or not doing. Keeping or discarding. All of the metrics that I evaluate would have led me to stop this site a long time ago and moved onto another project.

Page views: down.

Time spent on page: down.

Advertising and affiliate income: down.

Amount of “swag” purchased in our store: down.

However, as the transformation from guy-who-EDCs-an-AK to training advocate continued, we found that our current readers were more about doing than buying. People wrote to us about how they worked out more, took more classes, and helped others get started training. When instructors asked about how new students found their courses, it was gratifying to hear them say, “SBS.”

Most importantly to me is that we continue to sell out classes here in Minnesota. We fill classes months in advance, where other venues struggle to meet minimums even a week before the class.

This is thanks to you, our community. The people who stuck with us from the beginning, or met us at a class or a seminar, or who found us thanks to the generous promotion of larger sites and organizations who believe in what we are doing.

We don’t do any advertising outside of this site and our Facebook page. Sometimes instructors help us co-promote the event, but the majority of attendees know us or the blog. It’s all word of mouth, and repeats.

And as a product person, those are both really strong indicators of a successful project.

Today someone I greatly respect bought the last slot in the two day small knife seminar taught by Chris Fry of MDTS Training.

It is Chris’s first time teaching in Minnesota, and I was particularly anxious about getting every seat filled.

We’ve hosted 8 classes since we started doing this in 2015, and we’ve sold out 6 of them. There are more classes to come in 2018, including something very special that’s only been done once before.

I know the content on this site has been sparse lately, and there might be more changes down the road. Thanks for sticking with us, and showing that you care about what we do with your money, your time, your sweat, and your blood.

Thank you for being meaningful to our lives, even as the numbers sank.

We sold out.


Thank you.


About the Author:

Short Barrel Shepherd Short Barrel Shepherd is a regular guy and works to make Web sites and mobile apps easier for people to use. He spends his free time attending fight-focused firearm, knife, and combatives training, motorcycling, writing, and playing games. His daily carry is a Glock 19 pistol and an AR15 .300 Blackout pistol in a backpack.

6 Comments on "The Satisfaction of Selling Out"

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  1. Steve Rice says:

    As someone who found your website via a bag review on YouTube only to immerse myself in the wealth of information you and your wife have shared, I can say wholeheartedly.

    No sir, thank you!

  2. Randal Ripley says:

    The reason I continue to read your stuff is your advocacy for continuous training, keeping yourself in shape and the gear necessary to accomplish this.

    Way to many gun owners think all you gotta do is buy an gun and your suddenly going to have the skills of a pro when in reality that mentality will get you killed in a gun fight.And even worse, many couldn’t last 15 seconds in a real fight because they are out of shape and have never been in a fight in there life.

    Thank you for providing insight and perspective on the many aspects one should be aware of if you are going to carry a concealed firearm.

  3. TR says:

    Training = Good! Keep it up and be the example. Great info.

    Short Barrel rifle news and updates = best thing going! Where did it go? I’ve stopped in several times looking for updates and info for the latest on this topic and nothing.

    Don’t forget what brought folks here. Be the source/news for this topic. Lots of news to share, “pistols” to test and so on.

    Good luck and continued success!

  4. Rick says:

    I too, miss the bag carrying core of your older posts / videos. I quite often go back and read / watch many of them over and over once or so every year for inspiration.Please keep the old stuff up and viewable. While I understand intrestes change and I still enjoy your content, I would like to see an ocasional bag deployment video / or review of your current edc setup. perhaps you could revitalize your viewership.Overviews of the bag setups and other gear of others is always interesting to me. Medical gear carried in various ways is always nice to see also. Bottom line… keep up your good work, remember your roots! And THANK YOU! for ALL your Effort!

  5. Brett says:

    Yes, Thanks SBS! Im from Australia and been a fan and avid reader since the start. Also a huge believer in great training from great trainers. Keep up the great work and your training Cheers!

  6. van der lin says:

    keep up the good work there jerry mcguire

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